Blu-ray Sales, Mar. 5-11 Immortal On Top

Twentieth Century Fox's action-adventure Immortals secured the top figures on both overall package media and Blu-ray-only sales charts. Last November, the picture saw modest success - not surprising, given Immortals' R-rating - and it grossed over $83 million domestically on top of its $75 million budget. However, this weekly sales report indicated a healthy future in home theaters. The title saw 59% of its total sales derived from the HD format.

Close behind was the Blu-ray debut of Game of Thrones: The Complete First Season. Perhaps in anticipation of the program's second season, Game of Thrones sold 76% as many units (and 73% as many Blu-rays) as Immortals, demonstrating the high viewer interest in HBO's critically and commercially praised series. Of the total package media numbers, Game of Thrones moved 57% of its home video product on Blu-ray.

The 2011 remake of Footloose occupied the third slot on the overall package media and Blu-ray-only sales charts. Bolstered by Craig Brewer's direction and a surprisingly strong critical reception, Footloose made over $51 million over its $24 million budget, and while its Blu-ray debut was not as strong as either Immortals or Game of Thrones', the musical did sell 41% as many total units compared to the top spot. Viewer interest suggested slightly lower HD support in Footloose; only 29% of purchased copies came from Blu-ray figures.by josh katz

Top Ten Blu-ray Sellers for Week Ending 03/11/12:

1. Immortals
2. Game of Thrones: The Complete First Season
3. Footloose
4. Hugo
5. Jack and Jill
6. Puss in Boots
7. The Lion King 2: Simba's Pride
8. Lady and the Tramp
9. The Godfather Collection
10. The Lion King 1½